adminSince the COO/professional vp off Sony Latin Iberia, Maria Fernandez is one of the most powerful people in Latin songs. She not simply runs the brand new functional and you can financial regions of new premier Latin tunes business but is as well as a musician and management-pass administrator just who oversees their unique several divisions which have a famously empathetic concept.
Recently, Fernandez’s work is in the lead, as RIAA Honors, that’s celebrating Latin musical this current year, established it had been accepting their own just like the industry administrator of the year to have 2023. Fernandez would be feted through the a service inside the Arizona, D.C., on the Monday (Sept. 19) near to Gloria Estefan (Icon), Emilio Estefan (industry trailblazer), Sebastian Yatra (musician of the year) and you can agencies Veronica Escobar and Maria Elvira Salazar (policymakers of the year).
Maria Fernandez, EVP/COO from Sony Songs Latin Iberia into the ‘Latin Hitmaker’ Podcast
An indigenous from Venezuela just who been their profession inside mass media, Fernandez was a money whiz which inserted Sony since CFO and you may flower into score regarding COO five years back. Their own character stretched in the pandemic when she produced training and you may knowledge more youthful executives a central element of their particular job and a private objective. She today manages new strategic method of your company and all of the different procedures, together with fund, somebody sense, technology and you can acquisitions, and is continuously involved in large musician business. And you can prior to the RIAA Remembers, Fernandez is Billboard’s Administrator of one’s Month.
Here, Fernandez discusses their own fund record, her role due to the fact a guide in her own area in addition to state regarding Latin songs in the world. “It’s a moment ever if you’re able to reveal that Latin music isn’t just you to style, plus the proven fact that i have amazing painters symbolizing each of them ones genres and you may seeing as on around the globe charts may be very rewarding.”
In my opinion We bring to more proper, economic and you may operational elements the latest understanding of artists’ requires and that how we is also plan out ourselves to provide those individuals demands inside the everything that people create. As an instance, a musician would like to perform a more high priced videos given that he has got a creative attention. Of a purely financial view, you might not pick a profit out of that capital given that streaming of video clips wouldn’t compensate for the level of resource. But if you appreciate this that’s important for brand new artist and just how they fits on entire method, not simply would you comprehend the reason of what you want to do, but you can sell.
Usually, the brand new economic classification is the cluster that claims zero so you can that which you. And there is a struggle between the imaginative and you will economic groups. Some thing we have been looking to do much more about is actually make yes each party learn for each other’s requires. Incidentally, you might say the same thing whenever we have been talking about group as the foot of the opinions within area is actually that people enjoys a couple rosters: lovefort dato designers and you will team, therefore need to take proper care of both of them. You prefer celeb staff and you can professionals to deal with movie star writers and singers.
Relevant
I think you’re unusual where your works will and truly that have executives. I cannot inform you how frequently an employer has actually informed myself, “I am interviewing Maria Fernandez today.” What happens when your mutual means never line-up?
I focus on many managers and maybe there was good reason as to why an employer means something because of their musician, however, that need doesn’t invariably fall into line with our requires because moment. But it is always [about] making sure we know each other even if our company is not at all times going to be on a single web page. In my opinion, simple fact is that messaging. How i notice it, we have been right here in order to suffice. We have been right here and work out one thing easier, [even] utilizing the restrictions you will find from inside the an organization and you can making sure i go after procedure.